More Than Business 2.0. From a Small Company to a Market Leader
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As early as 1992, Jim Collins co-authored the bestseller Beyond Entrepreneurship with Bill Lazier, which shaped an entire generation of managers. In 2020, Collins nearly doubled the text of the edition with numerous essays. Why is it important to form a corporate vision? How does a company’s goal differ from its mission? What do the main financial indicators indicate? How can a good idea be turned into an innovation? The answers are in this work, illustrated with numerous examples from the history of giants like IBM, HP, Walmart, as well as smaller but successful and sustainable companies.
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