The Creative Act: A Way of Being
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• The New York Times Bestseller
• Amazon Bestseller
Most music producers are known for a distinctive sound. Rick Rubin, the most influential producer of the last 20 years according to MTV and one of the 100 most influential people in the world according to Times, became famous for something else: the ability to create a space where artists of different genres and styles can realize who they really are and what they can offer the world.
His creative method is to help everyone step beyond imposed expectations and restore a state of innocence, in which unexpected discoveries become inevitable.
Rick Rubin convincingly proves: creativity is not a profession or a result, but a way of perceiving the world, and everyone is capable of finding enough space for it in their life.
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